Target Segment
Table
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Segment
Description
Intensity of Faith
Sincerity of Faith
Community Connections
User Needs
Business Impact & Influence
- Leaders within the religious community, such as pastors
- Responsible for guiding, teaching, and supporting others
예) 목사, 전도사
Intense Devotees
Deeply Sincere
Highly Connected
- theological education
- resources for counseling and guidance.
- community-building tools, support networks.
Influence over congregations, decision-making in religious organizations, potential partnership and collaboration opportunities.
- Individuals with deep and unwavering faith
- actively engaged in religious practices and community
예) 여자 권사님, Joel
Intense Devotees
Deeply Sincere
Highly Connected
- In-depth theological resources
- opportunities for service, mentorship, and leadership
- community engagement
Core user base for religious products/services, potential advocates and promoters, high engagement potential.
- Individuals sincerely committed to their faith
- may face challenges or doubts in practice
- less active in daily religious practices or community engagement
예) Brandon, Kaya, Juno
Intense Devotees
Moderate Believers
Committed but Struggling
Moderately Connected
- resources for spiritual growth and daily devotion
- Support for doubts, guidance on ethical dilemmas; safe spaces for questions
- support in daily faith integration; ethical living guidance
- community involvement opportunities
Target audience for growth, engagement through tailored resources and community features, potential for increased commitment.
- May range from sincere to skeptical
- not actively engaged in community practices
예) Jarvis, Kayla(Ben 아내)
Intense Devotees
Moderate Believers
Committed but Struggling
Skeptical or Indifferent
Not Engaged
- Resources for personal exploration
- online or remote access to teachings
- non-committal entry points.
- opportunities for open dialogue
Potential for re-engagement through tailored outreach, untapped market for remote or individualized products/services.
- May identify with faith but skeptical or indifferent about its truth or relevance.
- Identify with faith for cultural or social reasons, not personal conviction.
- Individuals identifying with religion culturally or by family tradition, less active in beliefs.
예) Dami
Nominal Believers
Skeptical or Indifferent
Not Engaged
- Introductory materials, understanding religious practices
- objective information, resources addressing objections.
- opportunities for open dialogue
- non-threatening entry points to deeper exploration
- supportive community connections; cultural events, social gatherings
Potential outreach or re-engagement opportunities, risk of disconnection or attrition.
Outreach and education opportunities, potential for re-engagement or deepening commitment, cultural influence.